Our Japanese stockist Moviegoer is an online shop that curates clothing and fashion evoked by independent and cult movies. Each season the creative shop owner Sawori styles her own photo story of our collections inspired by movies she loves. This season Sawori took our SS14 Flower Power collection and turned it into a tribute to the popular manga series Honey & Clover. Honey and Clover (ハチミツとクローバー Hachimitsu to Kurōbā) is a Japanese manga series written and illustrated by Chika Umino. The story follows a group of college students as they navigate Art school, tackling unrequited love, creative challenges and finding jobs.
One of the main characters Hagumi Hanamoto is a shy, sheltered and gifted student who is described as being very child-like. Hagumi is depicted in the manga as wearing long, loose vintage looking dresses layered over long-sleeved tops, and flat shoes. Her appearance and dress sense inspired a whole new contingent of Mori Girls when the feature film of the manga was released in 2006. Mori Girl poster girl Yu Aoi played the part of Hagumi Hanamoto and gave a whole new meaning to layering in her eclectic outfits! Moviegoer's take on a "Book of Deer Hagu-chan" layers our Marianne Dresses over boyfriend jeans and converse sneakers. The effect is an arty looking Mori Girl and we love it!
I would highly recommend Honey & Clover to anyone who wants to watch a super girly anime!