Last week I had a chat with Elva from Tao Magazine. Tao have been very on the ball with the Mori Girl look in Hong Kong, they're also great at covering local independent designers and artists. They borrowed the Willow Dress and Bird Branch collar (coming soon!) for a pretty rural shoot. See the article below: 
Get your hands on Tao Magazine Issue 38! x
The lovely Kate from Alice & Daisy did a little interview with me and put Book of Deer under her 'Like Styles' section. Alice & Daisy is a site fit to bursting with cool stuff... everything from food to DIY to inspiration. Stop by for a daily dose of prettiness! Read the full interview here: http://aliceanddaisy.com/book-of-deer/ 
PS: Alice & Daisy also have great taste in music. Check out their Beats section! x
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Japan's poster girl of the Mori Girl movement is undoubtedly Yū Aoi 蒼井優. An actress/ model most famous for her role as Kimiko Tanigawa in the film Hula Girls フラガール, she solidfied her image as a Mori Girl idol when she was cast as Hagumi Hanamoto in the movie adaptation of cult Mori Girl manga Honey & Clover ハチミツとクローバー. She embodies that 'awkward gamine' look perfectly-- ungroomed natural beauty, childlike features, sometimes boyish and usually dressed like a doll in billowy silhouettes and oversized cardigans. Here's a little selection of Yū Aoi photoshoots, she is often shot doing your typical Mori Girl activities.... travelling, reading, daydreaming...eating pancakes.
Yū Aoi's next big feature film will be the film adaptation of popular manga Rurouni Kenshin: Meiji Kenkaku Roman Tan to be released this Summer. It will be a bit of a samurai gore fest but no doubt Yu Aoi fans will still flock to see her as doctor Takani Megumi. x
