Hello hello! I sit writing this to you from frosty London, I landed bright and early this morning and have been keeping myself awake with chocolate biscuits all afternoon. No rest for me as Pure London
is this weekend (oh god, the anxiety!) and there are still plenty of things to do. Granted, the biggest things have been ticked off the list... we finished sampling AW15 in Hong Kong and did a really cool, themed photoshoot to go along with it. I have decided not to reveal the whole collection to you kind website visitors until the collection is ready to buy, I have been getting the impression it is frustrating landing on our homepage to see a collection you have to wait 6 months to purchase. But... here are a few behind-the-scenes shots just to whet your appetite.
I can reveal the theme of the collection, it is titled An Ode to Iceland
and is a tribute to a country that has fascinated me since childhood. I am enamoured with not only with the natural wonder of Iceland but also it's deep-rooted folklore. My dream is to visit Iceland in the not so distant future, attend the Elf School
and see the Northern Lights with my own eyes. Basically, Book of Deer's AW15 collection is a massive hint to my boyfriend what my ideal holiday would be (*scheming*)
If you would like to see the collection in person please do stop by our booth at Pure this weekend Feb 8-10th. We are at stand A18 in the Spirit Section. I have posters and puffin badges to give away!