One of my favourite stockists of Book of Deer is an online shop in Japan called Moviegoer. Sawori, the owner, is a film lover and curates a selection of labels and pieces inspired by her favourite movies. Sawori draws parallels between the sense of escapism that comes from watching a good movie and wearing a favourite outfit. Both can transport you to a time and place completely different to where you are in that moment. Not only is Sawori's concept completely unique, she pulls it off in a very tasteful way. Her online shop isn't costumey in the slightest and she hones in on a certain aesthetic that, as a reader of this blog, you will undoubtedly appreciate. Sawori shares our love of off-beat characters, over-saturated photography, rural idealism, vintage styling and of course, peterpan collars! When Sawori made her selection from our AW13 range, I never thought it would inspire a 'Life Aquatic with Steve Zissou' styled shoot at an aquarium. I just think this is so cute! I love how she styles these pieces on her friends in a fun, natural way. Just as I wish Book of Deer designs to be worn!

If you can read Japanese, see the full post here:  秋の撮影第２弾Book of DeerでLife Aquatic編です!  and check out Moviegoer shop here

Don't forget we are still selling AW14 with 30% off... stock is dwindling so be quick! Shop here